The investment required to attend sales meetings is enormous….and not just for the company footing the bill. Every member of the sales organization makes a considerable investment of time, energy and productivity. Time away from territories, customers and daily work responsibilities mean loss in sales and productivity. Yet, seldom do participants take the few finish and follow up steps necessary to enjoy the additional benefits these events can deliver.
Since many dental companies are wrapping up their annual or regional meetings around this time, you will find value in using these ideas to make your meetings pay off and pay up greater returns to your advantage:
- Collect Top ‘Take Aways’ from meeting content, speaker recommendations, or the good ideas sparked by after hours conversations with colleagues. Once you’ve captured these items, prioritize and incorporate them into your Personal Productivity Plan* (See downloadable MSWord document HERE).
- Identify Results Expected associated with each item you’ve listed. This simple post-meeting step is like adding rocket fuel to super charge your ideas into action! Clarifying the impact or benefits expected will keep you connected with the advantages you anticipate to receive by taking action on meeting ideas. Let’s face it; your enthusiasm for adding items to your task list will fade quickly unless a positive outcome is pulling you toward the benefits you expect to receive.
- Schedule a Deadline for Completion. Placing a deadline next to each action item will assist in further prioritizing the importance of the ideas gleaned from the meeting. It will also provide the valuable accountability most of us need to complete a task.
- Create Permanent Reminders. If a meeting take away is more of a daily habit or sales tactic then create a permanent reminder to assist in making a long term change. ‘Permanent reminders’ are notices with more sticking power over Post-It notes, which are easily lost, moved or forgotten. Printed labels, recurring pop up reminders and mobile home screen messages are a few great examples.
- Summarize the Macro Message. Getting the most from any educational event requires a clarification on how the meeting message directly contributes to advance your interests. Encapsulating the main message aligns the intention of the event with results received. Miss the point– lose the advantage. To gain greatest benefit from meetings, ask yourself, “What concept or idea received advances the value I contribute at work?”
Taking the minimal effort to clarify and take action on the big ideas inspired at meetings or educational events has the power to inspire results that ripple rewards long after the conference is over. Make your investment attending off site events deliver greater rewards with these finish and follow up habits.
* To make the most of your valuable time and talent, download a FREE Personal Productivity Plan HERE.