3 Simple Steps to Bring Dead Leads Back to Life

What if I told you that your “dead leads”, where actually your biggest and you’re your shortest path of new customers? You’d Say: “But, they’re DEAD!” They didn’t buy then…why in the world would they buy now?!”

If you’ve been frustrated by the limited sales results your leads have created…stay tuned, this podcast is for you!

It’s important to realize, your leads are not the problem. The problem is never the problem, it’s how you are thinking about the problem. 

How To Write A Job Post That Attracts Top Talent

Most job postings are tired, ineffective and passé.  Instead, write enticing ads that woo, attract and excite. To do this, dust off those old-fashioned job descriptions that describe your company and position in a ‘professional’ and boring manner. Bring a little creative, fun and lighthearted twist, with these ideas:

Turn your postings upside down and inside out. Write from the prospective employee’s POV. Lead with job and company details that appeal to candidates instead of company demands. Get rid of postings that describe job ‘requirements’, ‘essential duties’, ‘skills expected’ and replace them with key attributes about what makes being a team member so special. This demonstrates you understand employment is a mutual value exchange and you’ll provide a great environment for it to happen.

Creating Results That Matter

A Small Weekly Habit That’s A BIG Game Changer

Each week, we get on a treadmill grinding it out Monday through Friday and rarely step back to reflect, “What got done?” or consider “Will what got done get me where I want to go?” Now is a great time to take stock, evaluate what’s working, what’s not and adopt a few new edits to our routine that will lead us closer to results that matter.

In this episode of The Dental Industry Insider Podcast, I’ll introduce you to a simple process that will make the most of your time and talent to boost your personal productivity.

You’ll gain greater clarity on results received, lessons learned and ensure nothing falls through the cracks on follow up. This simple ritual could quite literally 10x your results every single week!

Grab a copy of the FREE Results Review Recap  to lead you closer to reaching your goals and the rewards they deliver.

#007 Back to School Back to Work

How to Get Your Motivational Mojo Back after a Break in Routine

 

Sometimes it takes a little extra something to get up and out of a sluggish slump after a long vacation, slower summer months or the holidays. In this episode, you’ll learn a simple but powerful process for getting reengaged and back on track.

#006 The 7 Biggest Mistakes Dental Sales Reps Make Getting Past Receptionists

Since every sales rep has some form of barrier to access prospective buyers, you would think they’d be good at it. But they are not; most reps stink at getting past gatekeepers. Seasoned sales reps do a little better than new reps, but on average 79% of salespeople don’t get through! And, if an average field call costs around $518 and $250 for a typical telephone attempt, do the math.

 

 

Your company is spending a lot of money on failed attempts at reaching decision makers! There are a lot of ways reps to approach a dental office. According to most receptionists and office managers, they are not getting it right. Knowing what I now know about reaching decision makers inside a dental office, these are the key areas field and phone reps need to consider:

005: What Your Impression Says About You

Creating Positive Impressions for Greater Influence & Impact

It takes only three to seven seconds for someone to form a first impression of you. Consciously or unconsciously, we make judgments about the professionalism, character and competence of others based on our impressions.

You might wish people’s opinion of you is based on your intelligence, experience or the value of your product or service, but most studies show that impressions are shaped by what is seen or heard in the first few seconds of contact.

Harvard Business School social psychologist, Amy Cuddy, best known for her work on body language found that when meeting someone for the first time, we form not one impression, but two. We judge how warm and trustworthy a person is, to answer these questions:

What are this person’s intentions toward me?

How strong and competent is this person?

Cuddy’s research shows that trustworthiness and confidence account for 80 to 90 percent of first impressions. And, for those of us who are paid to persuade, critical to how well we influence others. So, managers, leaders, sales and customer service reps are well served by making the most of the impressions they create.

Check out the latest podcast What Your Impression Says About You to check in on new ways you can up level your impact.

Understanding the Buyer Desire of a Dentist

 

Winning and keeping the attention of dentists to consider a new product is tougher and more expensive than it’s ever been. Marketers and sales professionals have had to get very creative to get their foot in the door and most efforts crash and burn.

We’ve made it our business for the past 25 years to get inside of the mind of the dentist. Our intent was to understand their needs, wants and expectations for products they buy, what they continue to use and the people and companies they choose to do business with. The data allows us to bring fresh timely insights and customer intelligence to our clients—dental manufacturers and distributors who want to do better, serve better and forge stronger relationships with the practitioners they serve.

Until recently, our research results about dentists have been reserved for our private clients. Now, we are going public with the good stuff—and you have as much to gain as our clients who have created impressive results using it. Apparently, it really is true—when you know better—you do better. It is my privilege to share this information with you this platform, The Dental Industry Insider.

Dentists, like other consumers, use very specific criteria for making buying decisions. By aligning your marketing and sales efforts with why consumers buy, you automatically elevate your impact, influence and results. We know why dentists buy. And, in this episode, Understanding the Buyer Desire of a Dentist we share the exact factors they consider importance when buying anything.

The information inside this program will pay on going returns over and over to boost your effectiveness marketing to the Dental community. We’ve included practical action steps both marketing and sales teams can take to ensure your entire sales process is covered on both ends.

One last thing, I ran a little experiment to check out how a few promotional pieces compared to the important motivators we’ve uncovered and the results, to be honest, kind of blew me away! I didn’t expect to find what I found. [I think it will raise your eyebrows, as well!]. Check out the results for FREE by downloading The Dental Advertisement Analysis, it features 21 recent ads in two popular dental journals.

 

Leader: Are You the Real Deal?

 

Given the dynamic changes occurring in the dental industry and business today, managers face the complex challenge to adapt and succeed in an ever-evolving workplace.

Businesses of all sizes are facing a leadership gap. Baby Boomers are off to retirement and Millennials already fill more than 34 percent of the workforce. This dramatic shift in experience brings an important change in culture and employee expectations.

Organizations are struggling to develop their leaders at a fast-enough pace. According to The American Society of Training and Development, businesses spend more than $170 billion dollars on leadership training to build a strong front line for today and stabilize themselves for the tomorrow.

Biggest Takeaways You Don’t Want to Miss:

  • What are the differences between a leader and a manager? 
  • Critical competencies that exemplify a leader
  • How to really know if you have what it takes

FREE Leadership Assessment Offer:

Discover Your Leadership Talents Today

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3 Small Steps that make a BIG Difference Selling to Dentists

For the past two decades in my work as a sales coach, I have witnessed hundreds of product presentations and attempts to influence dental consumers. Each year, we gather feedback from clinical professionals about their buying habits and the qualities they look for in the people and companies they buy from. The results indicate, there are several common ways representatives unknowingly hurt themselves when selling to dentists.

Dental professionals make buying decisions differently than typical consumers or fellow healthcare providers. And, when reps understand how their customer want to buy, their influence and value improves and sales increase. For your benefit, I have summarized three of the most common mistakes made selling to dentists and their staff.

PRESCRIPTION BEFORE DIAGNOSIS IS MALPRACTICE

Dental offices are busy with limited time for unexpected interruptions and unplanned meetings from salespeople. Reps know they need to get to the point and purpose of their call quickly. For most reps, that translates to jumping into a memorized product presentation of features and benefits. Salespeople rationalize this ‘short cut’ approach by getting to the ‘meat’ of their message thinking it demonstrates respect for the clinician’s time. Unfortunately, most dentists see it as an informative distraction.  In medical terms, most reps offer a prescription before a relevant diagnosis is ever made.

Salespeople would be much more effective in their results if they first asked a few ‘diagnostic’ or qualifying questions. Effective diagnostic questions strategically uncover key pain points by exposing limitations in the product being used now. They also reveal valuable insights about a prospect’s critical needs, wants and expectations for buying.  More importantly, well crafted questions will lead prospects to consider their reasons why they might switch to a new product. This simple approach seems ridiculously obvious why and how it positively improves sales, yet, so few representatives do it. We have coached hundreds of salespeople to adopt this technique (using our proprietary I.D.E.A. ApproachTM sales model) and their results improved significantly.

OVERLY FOCUSED ON PRICE & PROFIT

Most reps learn early on, “selling is a numbers game”. And, it makes sense when salespeople are hyper focused on numbers because their compensation and career depend on it. Another common mistake reps make, is to assume dentists share the same money motivation (price and profit) for buying. As a result, finance focused sales presentations are missing what matters most to clinical providers, lowering the likeliness of earning an order.
Healthcare consumers are interested at getting good value for their purchases but do not buy based primarily on money matters. The majority of dentists practicing today make buying decisions based on how it will advance their ability to improve patient outcomes. This includes a better cosmetic result, stronger restoration, provide safer treatment delivered faster with more comfort. This means, to attract interest and increase influence and ultimately win approval for an order, healthcare sales professionals must prioritize patient care over price or profit in their presentations.

To do this, seek to understand where the clinical challenges are in using their current product. Ask questions to uncover specific limitations in how a product is used, delivered, performs, lasts or impacts safety. Then use strong product knowledge to describe your product’s exact clinical advantages over what they are using now. Concisely describe how patient care is more comfortable, safer, faster, stronger or cosmetically better than any product they’ve seen.

As a dental hygienist, the best sales secret I can offer is that most healthcare professionals buy for the same reason they entered the industry and that is to help people. Salespeople who focus on and work to improve the quality of patient care their customers provide will be richly rewarded with higher credibility, faster trust and better sales.

POSITION PRODUCT AS A SOLUTION

When discussing their product or service, salespeople typically describe the same set of product features and benefits. As if, the prospect is expected to hear something to grab their interest and then buy. Unfortunately, this approach ends up sounding like a canned sales spiel. And, requires the prospect, not familiar with your product advantages, must figure out how their procedures, processes and patients will benefit. This is not exactly the customer focused service any buyer desires or deserves.

Every customer believes they and their situation is unique. Generically reciting features and benefits as a sales presentation undermines the very results reps are attempting to achieve. So, positioning your product or service to prescriptively address buyer needs, wants or desires will always be more effective than a generic sales spiel.

Offering a solid product recommendation that improves or resolves client challenges is the very essence of consultative selling. And, according to hundreds of healthcare buyers, an approach they are craving to receive. Most dental reps would become much more consultative if more focused on positioning their offer to improve a buyer’s current situation. Even if the doctor doesn’t yet know it can be improved. That’s where effective qualifying questions, good product knowledge and a powerful sales process make a big impact.

We have developed a template of ‘Diagnostic Questions’ for uncovering how any product or service can be beau-tifully positioned as a solution. This sales tool has been field tested and fine-tuned to work well with dental and healthcare consumers. You can have it for FREE by downloading it here. [Diagnostic Questions Template]